Thursday, February 2, 2012

Is the writing on the wall for troubled Saab?


I BEGIN this week not with an intro, but a disturbing statistic. In December 2011 just eight of you treated yourselves to a brand new Saab.

That's not just the figure for a particular showroom or part of the north west, but for the whole of the country. I've refrained from writing too much about Saab's slow and painful demise until now because the story's a bit too soap opera even for this column, but unless a miracle of Lazarus proportions heads their way it's safe to say the Swedish firm is another motoring name consigned to the history books.

Which is a shame, because Saab made some cracking cars right up until their final dying moments, even if they did knock a few stinkers out along the way. They were a firm renowned for sticking their fingers up at the motoring establishment and insisting on doing things differently. Even when it annoyed the hell out of General Motors, their very boring and very American former owners.

How else do you explain efforts like the fabulous 99 Turbo, a quirky saloon renowned for its mid-range punch? Or that middle class icon, the original 900 Cabriolet? Admittedly, they weren't cars modelled on jet fighters (despite what the ads would have you believe) but nor were they automotive flotsam created by committees either.

My own favourites are the two generations of the 9-5, which disguised their humble Vauxhall origins to offer up their owners a masterclass in comfort and refinement.

Their killer problem was that 99% of the potential buyers decided they'd still rather have the BMW 5-Series instead, leaving the Saab to survive solely on its “at least it's not a BMW” appeal.

Saab could and should have flourished once it passed into independent ownership, but GM's insistence that nobody should have access to its technology has ruined any chances the Swedes had. There are all sorts of complicated reasons why the firm's Dutch owners have gone bust, but a big part of it was that General Motors vetoed any ideas of Beijing's car makers coming to the rescue in case the Detroit-funded tech underpinning today's Saabs fell victim to a bit of a Chinese takeaway.

Ford happily lets Indian-owned Jaguar use its technological know-how, and BMW grants MG's Chinese custodians the same privelige, but the idea of a Chinese firm getting GM's inside info via Saab just proved too much for the Americans.

Unless Saab is treated to a miracle which brings its UK sales above eight a month, I think the writing's on the wall.

Life On Cars has just enjoyed its best month ever, with the site being viewed more than 3,500 times in January! I'd like to say a big thank you to everyone who reads and enyoys this site and the column in The Champion (published each Wednesday).

If you've got a motoring story or event you'd like to share get in touch by sending an email to david.simister@hotmail.co.uk or leave a comment below.