AVEO, Captive, Cruze and Orlando. The names of these Chevrolets - now a familar sight on Britain's roads - aren't exactly evocative of the company's American heritage.
Things, however, are about to change if you mosey on down to your nearest Chevrolet showroom, after the company confirmed that UK buyers will now be able to buy officially-imported versions of the current Camaro for the first time.
Chevrolet UK, which can draw its origins back to the rather humbler roots of Daewoo's former operations in this country, is excited about having a model which can draw more directly on Chevy's all-American heritage in its showrooms.
A spokesperson for the company said this week: “There ain’t no muscle like Detroit muscle, and British fans of the iconic cars that ruled American roads throughout the 1960s can now place orders for the modern incarnation of one of the greatest muscle cars of all time – the Chevrolet Camaro.
”Priced at £34,995 for the Coupe or £39,995 for the soft-top Convertible model, the new Camaro exudes all of the attributes that made the original muscle cars famous – great performance, stunning looks and incredible value for money.“
The Camaro is one of America's best known muscle car brands, and trace its roots back to the mid 1960s when General Motors decided to take on Ford's all-conquering Mustang in a bid to bring younger buyers into its showrooms. Although the car's now something of an institution in the States, Brit buyers have long been denied the Camaro and the faster Corvette sports cars.
General Motors did import a small number of the previous generation Camaro into the UK in the 1990s, but despite its competitive price and ample power it failed to attract large numbers of buyers, but that was before Chevrolet established itself as a brand in its own right in this country and before the current, retro-styled generation arrived.
If you're up for an all-American muscle car which thumps out 432bhp from a 6.2 litre V8 - they don't do political correctness in the States - get yourself down to Chevrolet's showrooms in the spring.
